Case study · Mobile Legends: Bang Bang

MPL S18 and MDL S14 on short-form video

Aug 2026 - Oct 2026

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  • Brands
  • Gaming
  • Product

Creators clipped matches and highlights from MPL Season 18, weeks 5 to 9 included, and MDL Season 14, and posted them on their own accounts. The figures add the three campaigns together.

Combines 3 campaigns: Mobile Legends: MPL S18, Mobile Legends: MPL Week 5-9, Mobile Legends: MDL S14

Total views
28.2M+
Total clips
2,903
Avg. engagement
2.54%

Read live from the 3 campaigns combined, every clip submitted. One of them is still running, so these figures are still growing.

Views over time

Views

Daily views as bars, total views as the line.

Daily (+views)
Running total

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