How are creators paid?
Per 1,000 views (CPM), a fixed amount per post, or both, within the rules your campaign sets, and never more than you funded.
Your campaign pays creators in one of three ways:
- Per views (CPM): a rate for every full 1,000 views, set for each platform, so you pay for the reach you actually get.
- Per post: a fixed amount for every post that reaches your minimum views, to get more posts out.
- Per post + CPM: a fixed amount per post to drive volume, plus CPM on the views each post gets.
Payout rules
- Minimum views before a post earns, and a maximum payout per post.
- A minimum engagement rate, so posts below it earn nothing.
- Reduced CPM, if you want it: a lower rate for posts below the minimum views, or for views mostly from outside your main target countries.
You are never charged more than the budget you funded.